A Quick Lesson In Ad Copy (2-min read)

Writing copy in 2021 is vastly different than in years past.

First off…

Getting your ad accounts shut down because of your copy.

You’ve heard it before…

“My ad account just got shut down.”

(It’s probably the most common post in marketing FB groups right now 😂)

…and 99% of the time that’s because the copy has outlandish claims…

Or did something against Facebook’s or Google’s advertising terms.

It wasn’t your stupid “funnel.”

It wasn’t the product you’re selling.

And it wasn’t the niche you’re in.

These are things everyone says on amateur marketing night (which is every night on FB)

Want to know why marketers keep getting their ad accounts shut down?

It’s their hyped-up, shitty copy.

That’s right.

You can no longer make huge claims in your copy.

You can no longer promise “amazing results’” in your copy.

You can no longer show back-office screenshots of “all the commissions you earned” or talk about the zillions of dollars you made yesterday.

You might object to that?

“Yes you can… I just saw Gary Guru doing it yesterday in his ad about his secret push-button money-making system.”